Our History

25 years ago, we pioneered search engine marketing. Today, we’re a global leader in integrated solutions, blending performance marketing, creativity and data.

Discover our journey

With over two decades of digital marketing and innovation, we’ve remained focused on one purpose: the growth of our clients, partners, and employees.

2000

Under the leadership of Thiago Bacchin, we were born as a search engine marketing agency, pioneering sponsored links and SEO in Latin America.

2002

Launch of the brand that defined the company's first decade, with the positioning "Search Engines Promotion."

2005

Established as a reference in paid search and SEO, we began our expansion process by opening an office in São Paulo, Brazil.

2008

We began the process of evolving into a more comprehensive business model, starting to offer consulting services in various digital marketing disciplines.

2010

Launch of the DBG (Digital Branding Group) holding by Cadastra's partners and the legal restructuring of Cadastra as part of the holding.

2012

With the expansion of our portfolio and after an internal restructuring, we positioned ourselves as a performance agency.

2016

Launch of Adtail, a performance agency focused on SMB clients.

2018

In a major business transformation, Cadastra began offering a much broader range of services, including technology, data, and strategy.

2019

Launch of the new brand and Cadastra's repositioning in the market as a company offering technology, marketing, data, and strategy services.

2021

We doubled the revenue from our international operations, which began with projects in Latin America and expanded by acquiring clients in the United States and Europe.

2022

Acquisition of the A7B agency, integrated into Adtail; M3 Commerce, a reference in Vtex and e-commerce; and Digital Ethos, a renowned digital marketing agency in the UK. Launch of the strategic positioning "Next Gen Services."

2023

We acquired Qexpert, a consultancy specializing in data and analytics based in Curitiba, Brazil.

2024

Acquisition of Maeztra, another leading company in the e-commerce and Vtex ecosystem, positioning Cadastra as a leader in e-commerce in Latin America. DBG ceases to exist as a holding brand, and Cadastra becomes the parent brand of the group.

2025

As the leading specialist in Latin America in technology services applied to marketing, we launched our new slogan, "Come grow with us," inviting clients, partners, and employees to achieve better results with Cadastra.

Cadastra in numbers

25

years growing companies

900+

employees globally

400+

clients worldwide

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