Case

Farm Rio’s (Fashion Retail) cheerful creations are crafted with an exotic, toes-in-the-sand spirit that’s simultaneously fashion forward and vintage-inspired. The challenge was to expand organic visibility and revenue via SEO.

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The fashion market is highly competitive on Google so Cadastra was on a mission to increase traffic for non-branded keywords and help users at all stages of their journey.

Answer

We developed a keyword study that focused on non-branded terms and our implemented the strategy focusing on titles, descriptions and key content pieces. We also improved internal-linking structures and main category and subcategory webpages. Additionally, we improved page speed by implementing lazy load function and structured data was introduced to help Google understand the website better.

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Our implementation resulted to additional visibility via Google features such as Google Discover, Google Feed and Google Now.

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Results

Our results speak for themselves:

69% increase in revenue

44% boost in conversion rates

40% rise in keywords ranking in the top position

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