Search Experience & Conversion Optimisation

Enhancing search experiences and conversions across all digital channels

Our team transforms insights into strategic actions to maximise performance and create integrated and personalised experiences.

Optimisation for search engines

With a focus on understanding the consumer journey, we create content that not only attracts visits and generates engagement but also facilitates conversion.

Retail SEO

Being present in marketplaces is fundamental for brands that wish to capture consumers at the exact moment of the purchase decision. Our retail optimisation methodology ensures that your product is easily found and has appeal for conversion in these highly competitive environments.

Social Media Optimisation

SEO for Social Media consists of strategies to improve the visibility and organic reach of content on social platforms.

App Store Optimisation

With the growing number of app users, ASO allows your app to be easily discovered and downloaded in stores, maximising installations and engaging the user from the first contact.

SE&CO in numbers

+20 years

Pioneer in SEO in Brazil since Cadastra's foundation

+15 years

Strategic leadership in SEO and Digital Marketing

+70%

YoY increases in business indicators with success cases

Make your conversion rate grow

More than increasing a site's conversion, our CRO team acts as a strategic agent to improve results, optimise investments, and foster decisions based on objective analyses.

CRO Consulting

Maximise the potential of your platforms with CRO strategies focused on increasing conversions and engagement. Our approach combines research, design, experimentation, and continuous learning to boost your post-click profitability in a scalable way.

Retail Optimisation

Integrate CRO and SEO actions that aim to generate maximum attraction of organic users - and qualification of inorganic ones - for purchase in brand channels on the main marketplaces, such as Amazon, Meli, Magalu, among others.

Personalisation

Build an integrated CRO strategy with CRM for creating and managing personalisation on the site - making maximum use of technologies and AI. This strategy focuses on building use cases that, based on a testing methodology, optimises and personalises the customer's experience with the brand.

Redesign 360

Unravel the user journey with quantitative and qualitative analyses, mapping desires, behaviours, and emotions that influence their decision-making.