Case

The challenge for the 2021 Black Friday was to bring new customers to the brand, maintain a profitable ROI and grow revenue with just a few offers (active), seizing the moment of greater intention of conversion.

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Black Friday can be overwhelming for customers, and Tramontina wanted to ensure that they delivered a best-in-class strategy to ensure the best possible experience.

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Answer

We've split the investment into four weeks to achieve the best performance in each strategy. In the weeks before Black Friday, while the CPCs weren't too high, we created Sponsored Display campaigns to reach customers outside the platform, and over the month, we activated Sponsored Brands campaigns to build awareness.

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Finally, during Black Friday week, we focused the investment on Sponsored Products campaigns to grow conversion and revenue numbers.

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Results

Comparing the initial 3-month period to the previous 3 months, Cadastra achieved impressive results on LinkedIn:

Higher conversion rate: 9.8% increase in conversions

Surge in impressions: 155% growth in impressions

Revenue growth: 163% rise in revenue