Samsung increases leads by 105% with targeted launch strategy
Learn how Samsung boosted leads and awareness through a targeted launch strategy for its QLED 8K TVs in Brazil.
Case
This was Samsung's first attempt to launch their QLED 8K TVs into the market in Brazil. Other brands had already entered the market therefore Cadastra had to put a strategy to help Samsung compete and gain market share.
Answer
Cadastra began building an audience segmentation strategy to target high-net-worth geolocations and individuals within Brazil.
Creative campaigns and specialised ad formats were developed across the customer funnel; teaser, awareness and ongoing support, with layers of remarketing.
Results
Across the first month, the strategy generated:
26k leads (105% increase)
43% increase in awareness