Hanky Panky UK drives 1.5k% engagement with influencer marketing campaign
See how Hanky Panky UK generated engagement, increased website traffic, and sparked brand conversations with an influencer marketing campaign, achieving significant earned media value.
Case
Founded in 1977, Hanky Panky is famed for its ingenious fusion of comfort and style. The extensive contemporary collection offers something for every occasion, with fabulous lingerie in an array of colours and shapes.
Hanky Panky UK's ambition was to raise their awareness, reach a new audience and drive brand trust. Cadastra's recommendation was to run influencer campaigns alongside media — we knew this would raise the brand's profile.
Answer
For Hanky Panky UK this was their first attempt at influencer marketing. Cadastra helped source talent, develop the ideas and map out the entire process end-to-end, from planning to execution. We ran background checks to validate each influencer's engagement.
The campaign was “gift exchange” driven. Cadastra developed everything from Instagram posts, Reels, Stories, blogs and TikToks. The UGC content exceeded client expectations.
Results
The campaign showed notable improvements across several key metrics:
Engagement increased by 1.5k%
Website traffic experienced a substantial surge of 1.8k%
Brand conversations saw an increase of 1.2k%, suggesting enhanced brand visibility and engagement within the target audience.
The campaign generated £4.2k in Earned Media Value (EMV).