FARM Rio boosts sign-ups by 18% with brand awareness and CRM
Farm Rio’s (Fashion Retail) cheerful creations are crafted with an exotic, toes-in-the-sand spirit that’s simultaneously fashion-forward and vintage-inspired.
Case
FARM Rio was about to start their expansion to the US market and they needed to attract new customers to help drive sales. They partnered with Cadastra to help meet their objectives and goals, expanding the partnership.
Answer
Cadastra launched brand awareness, engagement and lead-capturing campaigns, taking into account the international nuances.
Everything was considered, from tone of voice to establishing the right brand and feel. Campaign crafted for search & display. Plus a series of ongoing CRM campaigns highlighting the main brand attributes and values.
Results
Our results show clear progress:
Sign-up rates increased by 18%
CRM's share of revenue grew by 9%
Over just over 3 months, revenue reached $827.4k.